Home » Artist Profiles

Artist Profile: Paper & Type

Submitted by on June 1, 2011 – 12:00 amNo Comment | 972 views

Who says letters are a lost art? Los Angeles artist Victoria Vu delivers a return to good ol’ fashioned correspondence with her lovely line of paper goods, Paper & Type. In the age of emailed thank yous and texted “I love yous” (which are totally fine, but you know), it’s extra special to get a little handwritten note . Using natural colors and designs that remind us of old-timey fountain pen on fancy parchment, Paper & Type’s notecards, planners, and envelopes are modern and irreverent enough to be totally awesome, but in a tradition that would make Miss Manners proud!

Vu believes so firmly in the art of letter-writing that she’s a proud member of an LA-based pen pal club where folks get together to make super-cute notes and fun treats to send to pen pals. (Wanna join? Check her beautiful blog for deets. I want to join!) We’re more than pleased to carry Paper & Type products here at Modern Mouse; and we might have to send a thank-you note to Victoria telling her so!

The Paper & Type story:

The inclination towards a paper venture began with my father, who opened print shop in Menlo Park and passed along typesetting skills (of all things). Fast forward through a move to Los Angeles, a bit of school, a degree in architecture and my first real job, to April 2008: when Paper & Type was conceived with a simple set of greeting cards and a custom wedding invitation for some marrying friends. I’ve been steadily building P&T ever since – expanding the range of projects, collaborating with fellow artists, and doing craft fairs in Los Angeles and San Francisco.

In my other life:

Currently I still work as an architect, part-time. While balancing both jobs hasn’t always been easy, I do enjoy the parallels in the design processes of paper goods and buildings!

Did you know…

I simply can’t follow the Design*Sponge blog.  It’s got too much good stuff.

I also go by…

Victo, V or VV.

Tags: , ,

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.